RB Sellars shirts have earned their place as a staple in Australian wardrobes, celebrated for their durability, comfort, and connection to the land. What began as a brand tailored for rural workers has evolved into a national favorite, blending functionality with everyday style. Whether you're on the farm, in the office, or relaxing on the weekend, RB Sellars Shirts are designed to suit any lifestyle without compromising on quality.

A Legacy Built on the Land

Founded in 1996, RB Sellars was created to provide high-quality workwear to Australia's hardworking rural community. The brand’s early success came from its iconic cotton drill work shirts—tough, breathable, and ready for long days in the sun. These shirts were practical, reliable, and fit for purpose, quickly gaining popularity among farmers, tradespeople, and outdoor workers.

But as demand grew, so did the brand’s reach. Today, RB Sellars shirts are worn not just in the country but in towns and cities across Australia. Their appeal lies in their authenticity—they reflect the spirit of resilience, simplicity, and pride in one’s work, while offering a look that’s effortlessly stylish.

Designed for Durability and Comfort

At the core of every RB Sellars shirt is a focus on quality craftsmanship. These shirts are made from premium fabrics like heavyweight cotton, soft brushed flannel, and breathable linen, ensuring they’re as comfortable as they are hardwearing. From reinforced stitching and twin-needle seams to durable buttons and double chest pockets, each design detail serves a purpose.

The shirts are pre-shrunk and washed for a soft finish, so they feel broken-in from the first wear. Whether you’re moving through the paddock or heading to a casual dinner, RB Sellars shirts offer unrestricted comfort and long-lasting performance.

A Style for Every Season

RB Sellars offers a wide range of shirts to suit all conditions and occasions. Their classic work shirts remain a best-seller, loved for their rugged build and generous fit. For cooler months, flannel shirts provide warmth and softness, while lightweight cotton and linen shirts keep you cool during Australia’s hotter seasons.

The brand’s color palette—earthy greens, dusty blues, warm browns, and traditional checks—reflects the tones of the Australian landscape. These timeless designs ensure the shirts never go out of style and can be worn year after year.

Embracing Sustainability

RB Sellars is also focused on doing things the right way. The brand supports sustainable practices through ethical sourcing and responsible manufacturing. By producing durable garments that don’t need constant replacing, they encourage customers to invest in quality and reduce their environmental footprint.

The Shirt of Choice for Everyday Australians

RB Sellars shirts are more than just clothing—they’re a symbol of Australian life. Worn by those who value honesty, hard work, and quality, these shirts embody a lifestyle that’s both grounded and versatile. Whether you need something tough for the job or something comfortable for the weekend, RB Sellars delivers a shirt that works as hard as you do—and looks good doing.